Corporate Sponsorships – The New Media Hybrid
While corporate sponsorships are not new, the following case history shows how they can be a very powerful way for non-profits, a paid sponsor and the media to work [...]
Non-Profits Get Market Savvy
The charitably minded needn't think only in terms of dropping some spare change in a cup for that deserving non-profit group. Instead, think of pouring coffee into that cup, [...]
Doing Well by Doing Good
Cause Related Marketing: Doing Well by Doing Good? American Express' Charge Against Hunger Campaign may be a model for cause related marketing, which has been greeted with skepticism and [...]
Not Just a Worthy Cause
Cause-related Marketing Delivers the Goods and the Good. Today's consumers are savvy and sophisticated. They want more bang for their buck. Amazingly enough, price, quality, service and availability aren't [...]
Turning Good Deeds Into Good Business
Charities are creating promotion programs that deliver positive PR and increased sales. Brother, can you spare a dime? The hit tune of the Great Depression is falling on deaf [...]
A New Twist to Cause Marketing
Social Responsibility Marketing takes cause marketing to a new dimension of shared personal commitment to help people with disabilities. by John R. Garrison, Former President National Easter Seal Society [...]
Outdoor A New Medium for New Audiences: A Resurgence in One of the Oldest Media Presents New Opportunities
Today, the outdoor billboard industry includes not just the small 8-sheet poster along your local rural road; it includes mammoth signs that tower above the tens of thousands of [...]
Outdoor PSAs:
Reaching People Where They Live, Work and Play
According to the Outdoor Advertising Association of America (OAAA), overall spending on outdoor advertising grew to $6.7 billion, the fastest growing local ad medium, with a 22% growth in the [...]
Outdoor Advertising: A Medium for All Seasons
By Diane Cimine - Executive Vice President, Marketing, OAAA - Reprinted With Permission Enormous interest has been focused this past year on the Internet and understandably so… like the [...]
Outdoor Types
Outdoor advertising is an effective way to market a brand, an issue or an organization. Studies show that on average, people spend about 20 hours per week in a [...]