PSA RESEARCH CENTER

Welcome to the Public Service Advertising Research Center, an online information library dedicated to all forms of social issues marketing, brought to you by Goodwill Communications.

ARTICLES

Click here for articles on Public Service Advertising.

CASE STUDIES

Mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational image via PSA’s and using A.C. Nielsen’s electronic tracking system to evaluate PSA’s.

SOCIAL ISSUES MARKETING RESOURCES

Click here for articles and resources on Public Service Advertising. Cause Related Marketing and Social Issues Marketing techniques.

FREQUENTLY ASKED QUESTIONS

A Listing of frequently asked questions concerning PSA’s.

MEDIA PROFILE

Statistics, media trends, a glossary of media related terms, links to media associations and Websites.

GETTING HELP

A list of resources and production tips/checklists for your campaign.