In Public Service Ads, Celebrities Can Drum Up Fame or Shame
Printed in The Washington Post (Edited Version) One recent Thursday, Fox TV NFL Sunday co-host James Brown took a swig of water before facing a teleprompter in a Washington, [...]
Kenneth Cole Creates and Launches “We All Have AIDS” Public Service Campaign on World AIDS Day
Celebrities and leaders in the fight against HIV/AIDS join forces with Cole, Viacom and the Kaiser Family Foundation to help erase stigma Kenneth Cole, in conjunction with KNOW HIV/AIDS, [...]
So You Want Your Spokesperson to Be Famous
While common wisdom says that celebrity sells, you should think carefully about using a celebrity spokesperson for your product, service or cause. Sherri Deatherage Green gets the gossip. When [...]