Like them or not, outdoor advertising is here to stay, and the industry has never looked brighter. This chart shows the tremendous placement opportunities available for OOH posters.

According to the Outdoor Advertising Association of America (OAAA), overall spendig on outdoor advertising grew to $6.7 billion recently, the  fastest growing local ad medium, with a 22% growth in the last decade.

One reason for this phenomenal growth – particularly for outdoor billboards – is that pe ople are spending more time than ever in their cars, with daily vehicle trips up 110% since 1970, and the number of cars on the road has increased by 147%.

With jet travel replacing trains and bus transportation, many airports have as much annual passenger traffic as can be delivered by a major national broadcast network.

Atlanta’s Hartsfield airport, for example, has 90 million passengers annually, and the top 10 U.S. airports have half a billion passengers. Similarly, shopping malls have become cities within cities, and the largest of them – Mall of America – has 40 million visitors annually.

In a recent year, we distributed four national OOH campaigns, placing 4,335 various types of OOH posters, which generated $4.7 million in value and 1.2 billion Gross Impressions.

American Academy of Orthopedic Surgeons

Venue # of Posters Value Impressions*
Airports (12) 68 $501,850 76 million
Shopping Malls (61) 200 $222,195 279 million
Transit 80 $91,477 18 million
Totals 348 $815,522 373 million

*Reach (audience) x frequency calculated for 1 month exposure

Consumer Product Safety Commission

Venue # of Posters Value Impressions*
Billboards 470 $547,182 166 million
WMATA 325 $27,706 10 million
Transit 152 $113,760 40 millionf
Totals 947 $688,648 217 million

*Reach (audience) x frequency calculated for 1 month exposure

Substance Abuse & Mental Health Services Administration

Venue # of Posters Value Impressions*
Airports 25 $334,875 15 million
Shopping Malls 34 $40,800 24 million
Transit 277 $149,775 21 million
Totals 336 $525,450 59 million

*Reach (audience) x frequency calculated for 1 month exposure

Social Security Administration

Venue # of Posters Value Impressions*
Billboards 2,704 $2.7 million 602 million

*Reach (audience) x frequency calculated for 1 month exposure

To view Powerpoint presentations for each of the different venues where we have placed PSAs, go to: http://www.slideshare.net/dakotabill

Other Resources:
For background information on OOH media, specifications on sizes and other useful information, go to: http://www.psaresearch.com/media/outdoor/