Tips for Getting Your PSA Aired
Getting your PSAs used by broadcast and cable networks can add hundreds of thousands of dollars’ worth of airtime. The current reality is that the "big four" (ABC, CBS, [...]
You Can Produce Effective PSAs
Research is the Key to Effective Communication
Despite widespread criticism, public health PSAs can be effective if you maximize your efforts by taking a systematic, evaluative approach to programs Public service television announcements (PSAs) have become part [...]
How To Get Results With PSAs
Once seen mostly in print media, the public service announcement, or PSA, has sprouted electronic wings. With technology's boost, the television PSA far outdistances its traditional print version, and enormously [...]
GUIDELINES FOR PSA CAMPAIGNS
The following questions were posed to Bill Goodwill, Founder of Goodwill Communications, Inc. by a reporter for PR News. Q: What Are 10 Dos for PSAs? Research, research, research. [...]
Fusion Marketing: Expanding Your Reach Through Collaboration
It is very rare that a non-profit – whether it is a private sector organization or a government agency – is working on a social issue alone. Typically, there [...]
Let’s Clear The Air About Public Service Announcements
Is your association getting its fair share of the free air time available on the nation's radio and television stations? If not it may be time to examine your [...]
Stand Up and Stand Out With PSAs
When you cut through all of the broadcasting jargon and technology, all you really have left is one person talking to another. If that person -- your audience -- [...]
Why You Should Get PSA Bids
The U.S. government has a very complex and time consuming contract bidding process – both for the government and the bidder – and the reasons for their approach are [...]
Health PSAs: What Does the Future Hold?
Roundtable Discussion on the Role and Efficacy of PSAs Increasingly PSAs are being used to educate the public about a wide variety of health issues, ranging from AIDS to [...]
Behavior Change in the Old and New Eras
New Techniques for Audience Engagement By Bill Goodwill & Ken Fischer Does anyone know when the line was crossed between the old media and the new media? Was it [...]