Network Clearance
There was a time when getting your TV PSAs cleared by the four major broadcast networks meant the difference between an "average" TV PSA campaign, or one that entered [...]
Transition to Digital Broadcasting
Whether you are a consumer, or are involved in any aspect of mass communications, your media world changed dramatically on February 18, 2009, the date when all full-power U.S. [...]
Ten Tips for More Effective TV PSA Campaigns
As we have indicated in many other articles on this site, getting PSA airtime is becoming more competitive every year as the media increases the amount of paid commercials [...]
The Four R’s of Broadcasting & Why They Matter
Author's note: Understanding the media mindset is critically important if you are going to send them PSAs and hope they get used. This article tells why the media use [...]
PSA Contests
How to Engage Youth Audiences in Your Educational Efforts It may have started with the phenomenal popularity of You Tube, which has spawned the creation of over 200 other [...]