Planned and executed strategically, public service ad campaigns can help nonprofits build their brand image while netting millions of dollars’ worth of free advertising space and airtime. But no [...]
As a non-profit executive, you must grapple with ways to increase your donor base, recruit volunteers, and educate your key audiences about your organizational issues. Launching a strategic public [...]
PSAs can be great marketing tools for nonprofits, but production quality, rigorous broadcast requirements, promotion and relevance are challenges nonprofits face when trying to get a PSA to air [...]
Most people in the business of marketing have carved out a niche in one of the respective disciplines - advertising, promotion, public relations, direct response, etc. Regardless of which [...]
Is your association getting its fair share of the free airtime available on the nation's radio and television stations? If not it may be time to examine your communication [...]
Often, PSAs alienate the audience by instilling guilt, confusion, or leaving a ho-hum impression, but this need not happen if you observe these do's and don'ts! Radio and television [...]
Most non-profit organizations which create and distribute public service advertising (PSA) campaigns do not take full advantage of the usage and dollar values generated from these media outreach initiatives. [...]
The use of Nielsen Media Research's SpotTrac monitoring system continues to push TV PSA evaluation to new heights and shatter myths about the placement and shelf life for PSA [...]
One of the most practical and effective ways to measure the impact of your PSA campaign is to use a toll-free telephone number in all your PSAs. Obviously, this [...]
Developing a comprehensive evaluation system for your PSA program is critical to measuring your success and being able to justify the worth of your efforts. In the old days [...]
