Despite widespread criticism, public health PSAs can be effective if you maximize your efforts by taking a systematic, evaluative approach to programs Public service television announcements (PSAs) have become part [...]
Once seen mostly in print media, the public service announcement, or PSA, has sprouted electronic wings. With technology's boost, the television PSA far outdistances its traditional print version, and enormously [...]
The following questions were posed to Bill Goodwill, Founder of Goodwill Communications, Inc. by a reporter for PR News. Q: What Are 10 Dos for PSAs? Research, research, research. [...]
It is very rare that a non-profit – whether it is a private sector organization or a government agency – is working on a social issue alone. Typically, there [...]
Is your association getting its fair share of the free air time available on the nation's radio and television stations? If not it may be time to examine your [...]
Consumers are no longer looking at billboards in the same way they did 20 or 30 years ago. While billboards may still be considered premium advertising space, many consumers [...]
There was a time when getting your TV PSAs cleared by the four major broadcast networks meant the difference between an "average" TV PSA campaign, or one that entered [...]
Whether you are a consumer, or are involved in any aspect of mass communications, your media world changed dramatically on February 18, 2009, the date when all full-power U.S. [...]
As we have indicated in many other articles on this site, getting PSA airtime is becoming more competitive every year as the media increases the amount of paid commercials [...]
“The Broadcast Age began about 75 years ago when KDKA, America’s first commercialradio station signed on in Pittsburgh, PA.,” says Rick Ducey, Senior V.P. for Researchat the National Association of [...]
