PSA Admin

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So far PSA Admin has created 92 blog entries.

You Can Produce Effective PSAs
Research is the Key to Effective Communication

Despite widespread criticism, public health PSAs can be effective if you maximize your efforts by taking a systematic, evaluative approach to programs Public service television announcements (PSAs) have become part [...]

By |2020-10-19T14:03:51+00:00July 2nd, 2020|Miscellaneous|0 Comments

Plan, Engage, and Execute – Launch PSA Campaigns That Connect

This article discusses the importance of having a solid plan for your PSA campaign including defining your audience, media collaboration tactics, developing a solid distribution plan and tracking performance. [...]

By |2020-01-10T15:51:40+00:00December 27th, 2019|Campaign planning|0 Comments

For Social Cause Advertising, Try ‘Disenfranchise Marketing’

Most people in the business of marketing have carved out a niche in one of the respective disciplines - advertising, promotion, public relations, direct response, etc. Regardless of which [...]

By |2020-01-10T16:15:36+00:00December 24th, 2019|Campaign planning|0 Comments