Tips for Getting Your PSA Aired
Getting your PSAs used by broadcast and cable networks can add hundreds of thousands of dollars’ worth of airtime. The current reality is that the "big four" (ABC, CBS, [...]
The 5 Ps of TV PSAs
When strategically planned and executed, Public Service Advertising campaigns can broaden the reach of your mass communications program, create greater credibility for your organization, and strengthen your brand image. [...]
Network Clearance – A Producer’s Checklist
Getting your PSAs used by broadcast and cable networks can add hundreds of thousands of dollars’ worth of airtime. The current reality is that the "big four" (ABC, CBS, [...]
You Can Produce Effective PSAs
Research is the Key to Effective Communication
Despite widespread criticism, public health PSAs can be effective if you maximize your efforts by taking a systematic, evaluative approach to programs Public service television announcements (PSAs) have become part [...]
How To Get Results With PSAs
Once seen mostly in print media, the public service announcement, or PSA, has sprouted electronic wings. With technology's boost, the television PSA far outdistances its traditional print version, and enormously [...]
GUIDELINES FOR PSA CAMPAIGNS
The following questions were posed to Bill Goodwill, Founder of Goodwill Communications, Inc. by a reporter for PR News. Q: What Are 10 Dos for PSAs? Research, research, research. [...]
Fusion Marketing: Expanding Your Reach Through Collaboration
It is very rare that a non-profit – whether it is a private sector organization or a government agency – is working on a social issue alone. Typically, there [...]
Let’s Clear The Air About Public Service Announcements
Is your association getting its fair share of the free air time available on the nation's radio and television stations? If not it may be time to examine your [...]
Plan, Engage, and Execute – Launch PSA Campaigns That Connect
Planned and executed strategically, public service ad campaigns can help nonprofits build their brand image while netting millions of dollars’ worth of free advertising space and airtime. But no [...]
Using PSA Strategy to Generate Media Support
As a non-profit executive, you must grapple with ways to increase your donor base, recruit volunteers, and educate your key audiences about your organizational issues. Launching a strategic public [...]