Owners Turn Cars Into Moving Messages
Excerpted from The Washington Post Derran Cannady gets a lot of attention when he drives his VW Beetle around San Francisco. Children wave, drivers honk, sometimes pedestrians want to [...]
Outdoor Design Tips
While there are no hard and fast "rules" when designing for the outdoor medium, there are a few basic guidelines that should be considered to ensure success. Like all [...]
Outdoor Industry Studies Consumer Response to Medium
The OAAA has retained identity-consulting firm, Sensory Logic, Inc. to determine how consumers respond to various visual cues in outdoor advertising. Sensory Logic was chosen because of their unique [...]
Outdoor Advertising Industry Overview By Erwin Ephron (partner, Ephron, Papazian & Ephron, Inc)
Outdoor, arguably the world’s oldest ad form, seems finally to have come of age. And that’s not entirely its own doing. Changes in the advertising business, like recency planning, [...]
Stand Up and Stand Out With PSAs
When you cut through all of the broadcasting jargon and technology, all you really have left is one person talking to another. If that person -- your audience -- [...]
Why You Should Get PSA Bids
The U.S. government has a very complex and time consuming contract bidding process – both for the government and the bidder – and the reasons for their approach are [...]
Health PSAs: What Does the Future Hold?
Roundtable Discussion on the Role and Efficacy of PSAs Increasingly PSAs are being used to educate the public about a wide variety of health issues, ranging from AIDS to [...]
Behavior Change in the Old and New Eras
New Techniques for Audience Engagement By Bill Goodwill & Ken Fischer Does anyone know when the line was crossed between the old media and the new media? Was it [...]
A Brief History of Public Service Advertising
The Federal Communications Commission (FCC) defines a PSA as "any announcement for which no charge is made and which promotes programs, activities, or services of federal, state, or local [...]
The Four R’s of Broadcasting & Why They Matter
Author's note: Understanding the media mindset is critically important if you are going to send them PSAs and hope they get used. This article tells why the media use [...]