PSAs Can Make a Difference, But it Takes Time
The good news on the subject of Ad Age's editorial, "Why PSA Causes Falter," is that so many of them don't falter. Public service advertising campaigns have been successful in periods [...]
The good news on the subject of Ad Age's editorial, "Why PSA Causes Falter," is that so many of them don't falter. Public service advertising campaigns have been successful in periods [...]
In the 21st century, it is clear that the integration of social issues and business practices was not a passing fad for the 1990s, but rather the beginning of [...]
A few years ago, Smokey the Bear turned 70. Since the life expectancy of your average bear is only 22 ½ years, we can be pretty sure that’s he’s [...]
Charity, In and of Itself, Doesn't Pass Muster - Cause Marketers Seek Unprecedented Brand Accountability - Source: Cause and Effects Marketing Though it isn't likely to steal share points [...]
A decade ago if you dropped the phrase “cause-related marketing” in your conversation with a colleague, they would most likely return an empty stare. This is clearly not the [...]
Procter & Gamble's recent announcement that it is looking to establish a global causerelated marketing program, will see it join an illustrious group of companies. Phrases such as 'corporate [...]
Mulling over clothing accessories in downtown Minneapolis, Ellen Dahn figures two retailers offer similar styles at comparable prices. Same for quality and customer service. Then Dahn recalls the uplifting [...]
Charities are wooing marketers with turnkey programs that make them look good and move products, too. by Noreen Brubeck Marketers looking to jump on the cause-related bandwagon face rules [...]
Procter & Gamble's recent announcement that it is looking to establish a global cause-related marketing program, will see it join an illustrious group of companies. Phrases such as 'corporate [...]
Cause-related marketing, or cause marketing, has exploded in recent years even though it is a relatively young concept, growing from a $120 million industry in 1990 to more than [...]