Outdoor

Consumers are no longer looking at billboards in the same way they did 20 or 30 years ago. While billboards may still be considered premium advertising space, many consumers [...]

Today, the outdoor billboard industry includes not just the small 8-sheet poster along your local rural road; it includes mammoth signs that tower above the tens of thousands of [...]

According to the Outdoor Advertising Association of America (OAAA), overall spending on outdoor advertising grew to $6.7 billion, the fastest growing local ad medium, with a 22% growth in the [...]

By Diane Cimine - Executive Vice President, Marketing, OAAA - Reprinted With Permission Enormous interest has been focused this past year on the Internet and understandably so… like the [...]

Outdoor advertising is an effective way to market a brand, an issue or an organization. Studies show that on average, people spend about 20 hours per week in a [...]

Excerpted from The Washington Post Derran Cannady gets a lot of attention when he drives his VW Beetle around San Francisco. Children wave, drivers honk, sometimes pedestrians want to [...]

While there are no hard and fast "rules" when designing for the outdoor medium, there are a few basic guidelines that should be considered to ensure success. Like all [...]

The OAAA has retained identity-consulting firm, Sensory Logic, Inc. to determine how consumers respond to various visual cues in outdoor advertising. Sensory Logic was chosen because of their unique [...]

Outdoor, arguably the world’s oldest ad form, seems finally to have come of age. And that’s not entirely its own doing. Changes in the advertising business, like recency planning, [...]

Excerpted from Fortune Magazine It's hip, it's high tech, it's a hot media stock play. No, it's not an Internet startup--it's the billboard business. Consider the billboard, for so [...]