Outdoor A New Medium for New Audiences: A Resurgence in One of the Oldest Media Presents New Opportunities

Today, the outdoor billboard industry includes not just the small 8-sheet poster along your local rural road; it includes mammoth signs that tower above the tens of thousands of [...]

By |2022-01-31T17:01:26+00:00January 7th, 2020|Outdoor|0 Comments

Outdoor Advertising Industry Overview By Erwin Ephron (partner, Ephron, Papazian & Ephron, Inc)

Outdoor, arguably the world’s oldest ad form, seems finally to have come of age. And that’s not entirely its own doing. Changes in the advertising business, like recency planning, [...]

By |2020-01-11T07:45:55+00:00January 7th, 2020|Outdoor|0 Comments