Tips for Great Billboard Advertising
Consumers are no longer looking at billboards in the same way they did 20 or 30 years ago. While billboards may still be considered premium advertising space, many consumers [...]
Consumers are no longer looking at billboards in the same way they did 20 or 30 years ago. While billboards may still be considered premium advertising space, many consumers [...]
A Resurgence in One of the Oldest Media Presents New Opportunities - By Bill Goodwill It was written off as a dead industry, particularly with the demise of tobacco [...]
According to the Outdoor Advertising Association of America (OAAA), overall spending on outdoor advertising grew to $6.7 billion, the fastest growing local ad medium, with a 22% growth in the [...]
By Diane Cimine - Executive Vice President, Marketing, OAAA - Reprinted With Permission Enormous interest has been focused this past year on the Internet and understandably so… like the [...]
Outdoor advertising is an effective way to market a brand, an issue or an organization. Studies show that on average, people spend about 20 hours per week in a [...]
Excerpted from The Washington Post Derran Cannady gets a lot of attention when he drives his VW Beetle around San Francisco. Children wave, drivers honk, sometimes pedestrians want to [...]
While there are no hard and fast "rules" when designing for the outdoor medium, there are a few basic guidelines that should be considered to ensure success. Like all [...]
The OAAA has retained identity-consulting firm, Sensory Logic, Inc. to determine how consumers respond to various visual cues in outdoor advertising. Sensory Logic was chosen because of their unique [...]
Outdoor, arguably the world’s oldest ad form, seems finally to have come of age. And that’s not entirely its own doing. Changes in the advertising business, like recency planning, [...]
“In Your Face”, All the Time -- Excerpted from Wall Street Journal Finally, someone is making real money off the Information Superhighway. While Internet companies struggle to profit from [...]