Network Clearance
There was a time when getting your TV PSAs cleared by the four major broadcast networks meant the difference between an "average" TV PSA campaign, or one that entered [...]
There was a time when getting your TV PSAs cleared by the four major broadcast networks meant the difference between an "average" TV PSA campaign, or one that entered [...]
Whether you are a consumer, or are involved in any aspect of mass communications, your media world changed dramatically on February 18, 2009, the date when all full-power U.S. [...]
As we have indicated in many other articles on this site, getting PSA airtime is becoming more competitive every year as the media increases the amount of paid commercials [...]
“The Broadcast Age began about 75 years ago when KDKA, America’s first commercialradio station signed on in Pittsburgh, PA.,” says Rick Ducey, Senior V.P. for Researchat the National Association of [...]
With more than 500,000 premature infants born each year in our country – or one out of 8 new births – this major medical problem is having a serious impact [...]
Editor's note: The following article has been updated with newer information since it was originally published in Government Communicator Magazine. Radio has enjoyed a resurgence in popularity over the [...]
When we prepare cost estimates for PSA distribution – TV in particular – there is a line item listed as “Promotion,” and then a description of the tactics we [...]
One of the questions we are asked quite frequently is what are the pros and cons of paid ads versus PSAs and if we use paid ads, how will [...]
Where does public service end and corporate promotion begin? - by Julie Liesse That's the question being asked as major U.S. advertisers pursue more visible, and more commercial, cause-marketing [...]
The communication literature reveals a dearth of information on the benefits of using donated media strategies (PSAs) compared to paid strategies (advertising). Only one empirical study has been published, [...]