Campaign planning

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Plan, Engage, and Execute – Launch PSA Campaigns That Connect

Planned and executed strategically, public service ad campaigns can help nonprofits build their brand image while netting millions of dollars’ worth of free advertising space and airtime. But no [...]

By |2022-04-13T12:25:59+00:00December 27th, 2019|Campaign planning|0 Comments

For Social Cause Advertising, Try ‘Disenfranchise Marketing’

Most people in the business of marketing have carved out a niche in one of the respective disciplines - advertising, promotion, public relations, direct response, etc. Regardless of which [...]

By |2020-01-10T16:15:36+00:00December 24th, 2019|Campaign planning|0 Comments