Campaign planning

When strategically planned and executed, Public Service Advertising campaigns can broaden the reach of your mass communications program, create greater credibility for your organization, and strengthen your brand image. [...]

Getting your PSAs used by broadcast and cable networks can add hundreds of thousands of dollars’ worth of airtime.  The current reality is that the "big four" (ABC, CBS, [...]

Planned and executed strategically, public service ad campaigns can help nonprofits build their brand image while netting millions of dollars’ worth of free advertising space and airtime. But no [...]

As a non-profit executive, you must grapple with ways to increase your donor base, recruit volunteers, and educate your key audiences about your organizational issues. Launching a strategic public [...]

PSAs can be great marketing tools for nonprofits, but production quality, rigorous broadcast requirements, promotion and relevance are challenges nonprofits face when trying to get a PSA to air [...]

Most people in the business of marketing have carved out a niche in one of the respective disciplines - advertising, promotion, public relations, direct response, etc. Regardless of which [...]

Is your association getting its fair share of the free airtime available on the nation's radio and television stations? If not it may be time to examine your communication [...]

Often, PSAs alienate the audience by instilling guilt, confusion, or leaving a ho-hum impression, but this need not happen if you observe these do's and don'ts! Radio and television [...]