Paid vs PSAs
One of the questions we are asked quite frequently is what are the pros and cons of paid ads versus PSAs and if we use paid ads, how will [...]
Line Between Public Service, Paid Ads Blurs
Where does public service end and corporate promotion begin? - by Julie Liesse That's the question being asked as major U.S. advertisers pursue more visible, and more commercial, cause-marketing [...]
Paid Vs. Donated Media Strategies for PSA Campaigns Review
The communication literature reveals a dearth of information on the benefits of using donated media strategies (PSAs) compared to paid strategies (advertising). Only one empirical study has been published, [...]
Tough Competition for Free Television Time Leads Charities to Weigh Paid Commercials
Stiff competition for donations of public service advertising on television has prompted many of the nation's major charities to consider paying for broadcast time and to explore other ways [...]