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You Can Produce Effective PSAs
Research is the Key to Effective Communication

Despite widespread criticism, public health PSAs can be effective if you maximize your efforts by taking a systematic, evaluative approach to programs Public service television announcements (PSAs) have become part [...]

By |2020-10-19T14:03:51+00:00July 2nd, 2020|Miscellaneous|0 Comments

Plan, Engage, and Execute – Launch PSA Campaigns That Connect

This article discusses the importance of having a solid plan for your PSA campaign including defining your audience, media collaboration tactics, developing a solid distribution plan and tracking performance. [...]

By |2020-01-10T15:51:40+00:00December 27th, 2019|Campaign planning|0 Comments

For Social Cause Advertising, Try ‘Disenfranchise Marketing’

Most people in the business of marketing have carved out a niche in one of the respective disciplines - advertising, promotion, public relations, direct response, etc. Regardless of which [...]

By |2020-01-10T16:15:36+00:00December 24th, 2019|Campaign planning|0 Comments