Creative Considerations
Ten Helpful Tips for Creating Your Message Our role as a PSA distributor begins when the master materials are delivered to us. Typically, we have nothing to do with [...]
How To Make Your PSAs Stand Out In The Crowd
Source: Reprinted with permission from PR Week Newspaper Getting a PSA on the air is unquestionably competitive, largely due to the fact that there is a limited time or space available, [...]
What Factors Make Great PSAs – What to Avoid
PSAs should be produced the same way a commercial product ad is created, except the job is much harder, because instead of trying to sell more product or increase [...]
What Makes a Successful PSA Campaign
Quality People remember a dramatic or entertaining spot which is beautifully produced. This does not mean that high budget PSAs are always the most effective. Simplicity sometimes works best. [...]
A Word About Public Service Announcements
Within the non-profit community there are those who are PSA veterans and those who are about to embark on their first public service campaign, those who team with professional [...]
How to Create A Top Notch PSA
Published in PR News and Reprinted with Permission Who would turn down free publicity? PSAs are great way to snag a broadcast spot or print coverage – without shelling [...]