Tips for Getting Your PSA Aired
Getting your PSAs used by broadcast and cable networks can add hundreds of thousands of dollars’ worth of airtime. The current reality is that the "big four" (ABC, CBS, [...]
The 5 Ps of TV PSAs
When strategically planned and executed, Public Service Advertising campaigns can broaden the reach of your mass communications program, create greater credibility for your organization, and strengthen your brand image. [...]
Network Clearance – A Producer’s Checklist
Getting your PSAs used by broadcast and cable networks can add hundreds of thousands of dollars’ worth of airtime. The current reality is that the "big four" (ABC, CBS, [...]