Does Promotion Really Work?
When we prepare cost estimates for PSA distribution – TV in particular – there is a line item listed as “Promotion,” and then a description of the tactics we [...]
When we prepare cost estimates for PSA distribution – TV in particular – there is a line item listed as “Promotion,” and then a description of the tactics we [...]
A Famous Print Ad Provides the Rationale for All Marketing The above headline is the essence of one of the most famous print ads ever created in 1958 for [...]