Marketing Your Message via Radio PSAs
Editor's note: The following article has been updated with newer information since it was originally published in Government Communicator Magazine. Radio has enjoyed a resurgence in popularity over the [...]
Editor's note: The following article has been updated with newer information since it was originally published in Government Communicator Magazine. Radio has enjoyed a resurgence in popularity over the [...]
When we prepare cost estimates for PSA distribution – TV in particular – there is a line item listed as “Promotion,” and then a description of the tactics we [...]
One of the questions we are asked quite frequently is what are the pros and cons of paid ads versus PSAs and if we use paid ads, how will [...]
Where does public service end and corporate promotion begin? - by Julie Liesse That's the question being asked as major U.S. advertisers pursue more visible, and more commercial, cause-marketing [...]
The communication literature reveals a dearth of information on the benefits of using donated media strategies (PSAs) compared to paid strategies (advertising). Only one empirical study has been published, [...]
The good news on the subject of Ad Age's editorial, "Why PSA Causes Falter," is that so many of them don't falter. Public service advertising campaigns have been successful in periods [...]
In the 21st century, it is clear that the integration of social issues and business practices was not a passing fad for the 1990s, but rather the beginning of [...]
A few years ago, Smokey the Bear turned 70. Since the life expectancy of your average bear is only 22 ½ years, we can be pretty sure that’s he’s [...]
Charity, In and of Itself, Doesn't Pass Muster - Cause Marketers Seek Unprecedented Brand Accountability - Source: Cause and Effects Marketing Though it isn't likely to steal share points [...]
A decade ago if you dropped the phrase “cause-related marketing” in your conversation with a colleague, they would most likely return an empty stare. This is clearly not the [...]