A Brief History of Public Service Advertising
The Federal Communications Commission (FCC) defines a PSA as "any announcement for which no charge is made and which promotes programs, activities, or services of federal, state, or local [...]
The Federal Communications Commission (FCC) defines a PSA as "any announcement for which no charge is made and which promotes programs, activities, or services of federal, state, or local [...]
Author's note: Understanding the media mindset is critically important if you are going to send them PSAs and hope they get used. This article tells why the media use [...]
Author’s note: Understanding the media mindset is critically important if you are going to distribute PSAs with the expectation that they will get used. This article tells why the [...]
Madison Avenue Finds Rewards and Profits in Public Service Ads by Annetta Miller and Elisa Williams It may seem grand cause you think you're a man But ahead baby [...]
Network promos, cause-related marketing don’t meet definition for PSAs says Ms. Ruth Wooden At the National Association of Broadcasters’ annual meeting a number of years ago, former Advertising Council [...]
Editorial note: Most non-profits have scarce financial resources for creating the kind of high-quality PSA campaigns that the media will be willing to use. Some advertising agencies, schools which [...]
How to Engage Youth Audiences in Your Educational Efforts It may have started with the phenomenal popularity of You Tube, which has spawned the creation of over 200 other [...]
Creating a National/Local Partnership - How to Engage Community Partners in Your Issue Think for a moment that you are in charge of marketing for a major corporation with [...]
Perhaps like never before, the bean counters at many non-profit organizations are closely scrutinizing mass communications budgets and reducing "unnecessary" expenses. What many accounting departments and chief financial officers [...]