The Great Outdoors
Excerpted from Fortune Magazine It's hip, it's high tech, it's a hot media stock play. No, it's not an Internet startup--it's the billboard business. Consider the billboard, for so [...]
Don’t Make Your Bath Water Too Hot and Keep Your Dogs Away from the Antifreeze by Doug Hill
Public service ads can run at the oddest times on the oddest subjects, but do seem to have an impact. The face of a clean-cut teen-age boy fills the [...]
How to Create A Top Notch PSA
Published in PR News and Reprinted with Permission Who would turn down free publicity? PSAs are great way to snag a broadcast spot or print coverage – without shelling [...]
Recycling PSAs
Perhaps like never before, the bean counters at many non-profit organizations are closely scrutinizing mass communications budgets and reducing "unnecessary" expenses. What many accounting departments and chief financial officers [...]
How to place PSAs in your community – A Primer on Local PSA Outreach
There is an old saying among politicians that "all politics are local." The same could be said for PSA campaigns, because the media which use PSAs do not care [...]
So You Want Your Spokesperson to Be Famous
While common wisdom says that celebrity sells, you should think carefully about using a celebrity spokesperson for your product, service or cause. Sherri Deatherage Green gets the gossip. When [...]