How To Make Your PSAs Stand Out In The Crowd
Source: Reprinted with permission from PR Week Newspaper Getting a PSA on the air is unquestionably competitive, largely due to the fact that there is a limited time or space available, [...]
What Factors Make Great PSAs – What to Avoid
PSAs should be produced the same way a commercial product ad is created, except the job is much harder, because instead of trying to sell more product or increase [...]
What Makes a Successful PSA Campaign
Quality People remember a dramatic or entertaining spot which is beautifully produced. This does not mean that high budget PSAs are always the most effective. Simplicity sometimes works best. [...]
A Word About Public Service Announcements
Within the non-profit community there are those who are PSA veterans and those who are about to embark on their first public service campaign, those who team with professional [...]
How to Engage Community Partners in Your Issue
Think for a moment that you are in charge of marketing for a major corporation with a field sales force of people around the country. When trying to introduce [...]
Creating a Community Partnership
Creating a National/Local Partnership - How to Engage Community Partners in Your Issue Think for a moment that you are in charge of marketing for a major corporation with [...]
In Public Service Ads, Celebrities Can Drum Up Fame or Shame
Printed in The Washington Post (Edited Version) One recent Thursday, Fox TV NFL Sunday co-host James Brown took a swig of water before facing a teleprompter in a Washington, [...]
Kenneth Cole Creates and Launches “We All Have AIDS” Public Service Campaign on World AIDS Day
Celebrities and leaders in the fight against HIV/AIDS join forces with Cole, Viacom and the Kaiser Family Foundation to help erase stigma Kenneth Cole, in conjunction with KNOW HIV/AIDS, [...]
Planning Your Radio PSA
A Producer’s Checklist
According to the Radio Advertising Bureau, Americans spend about ten hours per week listening to the radio, depending upon their age. Its portability, coupled with its ability to segment [...]
Tough Competition for Free Television Time Leads Charities to Weigh Paid Commercials
Stiff competition for donations of public service advertising on television has prompted many of the nation's major charities to consider paying for broadcast time and to explore other ways [...]