Non-Profits Get Market Savvy
The charitably minded needn't think only in terms of dropping some spare change in a cup for that deserving non-profit group. Instead, think of pouring coffee into that cup, [...]
Doing Well by Doing Good
Cause Related Marketing: Doing Well by Doing Good? American Express' Charge Against Hunger Campaign may be a model for cause related marketing, which has been greeted with skepticism and [...]
Not Just a Worthy Cause
Cause-related Marketing Delivers the Goods and the Good. Today's consumers are savvy and sophisticated. They want more bang for their buck. Amazingly enough, price, quality, service and availability aren't [...]
Turning Good Deeds Into Good Business
Charities are creating promotion programs that deliver positive PR and increased sales. Brother, can you spare a dime? The hit tune of the Great Depression is falling on deaf [...]
A New Twist to Cause Marketing
Social Responsibility Marketing takes cause marketing to a new dimension of shared personal commitment to help people with disabilities. by John R. Garrison, Former President National Easter Seal Society [...]