Six Tips for Getting Your PSA Aired
PSAs can be great marketing tools for nonprofits, but production quality, rigorous broadcast requirements, promotion and relevance are challenges nonprofits face when trying to get a PSA to air [...]
For Social Cause Advertising, Try ‘Disenfranchise Marketing’
Most people in the business of marketing have carved out a niche in one of the respective disciplines - advertising, promotion, public relations, direct response, etc. Regardless of which [...]
Let’s Clear The Air About Public Service Announcements
Is your association getting its fair share of the free airtime available on the nation's radio and television stations? If not it may be time to examine your communication [...]
10 Commandments of PSAs
Often, PSAs alienate the audience by instilling guilt, confusion, or leaving a ho-hum impression, but this need not happen if you observe these do's and don'ts! Radio and television [...]
Tips for Great Billboard Advertising
Consumers are no longer looking at billboards in the same way they did 20 or 30 years ago. While billboards may still be considered premium advertising space, many consumers [...]
Network Clearance
There was a time when getting your TV PSAs cleared by the four major broadcast networks meant the difference between an "average" TV PSA campaign, or one that entered [...]
Transition to Digital Broadcasting
Whether you are a consumer, or are involved in any aspect of mass communications, your media world changed dramatically on February 18, 2009, the date when all full-power U.S. [...]
Ten Tips for More Effective TV PSA Campaigns
As we have indicated in many other articles on this site, getting PSA airtime is becoming more competitive every year as the media increases the amount of paid commercials [...]
Ten Tips for More Effective Radio PSA Campaigns
“The Broadcast Age began about 75 years ago when KDKA, America’s first commercialradio station signed on in Pittsburgh, PA.,” says Rick Ducey, Senior V.P. for Researchat the National Association of [...]
How to Launch a Record Radio PSA
The March of Dimes Premature Births Campaign
With more than 500,000 premature infants born each year in our country – or one out of 8 new births – this major medical problem is having a serious impact [...]