ARF Study Shows PSA Impact
PSAs Used In Anti-Cancer Campaign A research study conducted recently by the Advertising Research Foundation (ARF) concluded that PSAs can induce significant changes in public health behavior. Entitled "A [...]
PSAs: Do They Really Work?
Special to the Non-Profit Times (Edited Version) The PSA arena is a huge one, with approximately 1.5 million non-profits potentially vying for free space and time in more than [...]
Benefits of Passive Evaluation
One of the most important advancements in the field of public service advertising is the Nielsen electronic monitoring system, now known as SpotTrac. Prior to that time, the only [...]
Don’t Make Your Bath Water Too Hot and Keep Your Dogs Away from the Antifreeze by Doug Hill
Public service ads can run at the oddest times on the oddest subjects, but do seem to have an impact. The face of a clean-cut teen-age boy fills the [...]