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Procter & Gamble's recent announcement that it is looking to establish a global causerelated marketing program, will see it join an illustrious group of companies. Phrases such as 'corporate [...]

Mulling over clothing accessories in downtown Minneapolis, Ellen Dahn figures two retailers offer similar styles at comparable prices. Same for quality and customer service. Then Dahn recalls the uplifting [...]

Charities are wooing marketers with turnkey programs that make them look good and move products, too. by Noreen Brubeck Marketers looking to jump on the cause-related bandwagon face rules [...]

Procter & Gamble's recent announcement that it is looking to establish a global cause-related marketing program, will see it join an illustrious group of companies. Phrases such as 'corporate [...]

Cause-related marketing, or cause marketing, has exploded in recent years even though it is a relatively young concept, growing from a $120 million industry in 1990 to more than [...]

While corporate sponsorships are not new, the following case history shows how they can be a very powerful way for non-profits, a paid sponsor and the media to work [...]

The charitably minded needn't think only in terms of dropping some spare change in a cup for that deserving non-profit group. Instead, think of pouring coffee into that cup, [...]

Cause Related Marketing: Doing Well by Doing Good? American Express' Charge Against Hunger Campaign may be a model for cause related marketing, which has been greeted with skepticism and [...]

Cause-related Marketing Delivers the Goods and the Good. Today's consumers are savvy and sophisticated. They want more bang for their buck. Amazingly enough, price, quality, service and availability aren't [...]

Charities are creating promotion programs that deliver positive PR and increased sales. Brother, can you spare a dime? The hit tune of the Great Depression is falling on deaf [...]