Defining PSA Success Through Benchmarks
One of the most frequently asked questions we get when evaluating PSA campaigns, is how are we doing? The simple, but not helpful way to answer the question is [...]
One of the most frequently asked questions we get when evaluating PSA campaigns, is how are we doing? The simple, but not helpful way to answer the question is [...]
For any organization that closely monitors its public service advertising program it will come as no surprise that PSA usage rates - particularly among television media - have been declining [...]
Background Goodwill Communications has been distributing national PSA campaigns for over three decades, and during that time we have seen PSAs that were not well conceived; we have seen [...]
We were approached by a prospective client who had been using one of the largest organizations in the country which distributes public service advertising (PSA) campaigns. When they told [...]
Colorful ads exhorting us to prevent forest fires, to wear seat belts, to not let a friend drink and drive, and to Take A Bite Out Of Crime have [...]
PSAs Used In Anti-Cancer Campaign A research study conducted recently by the Advertising Research Foundation (ARF) concluded that PSAs can induce significant changes in public health behavior. Entitled "A [...]
Special to the Non-Profit Times (Edited Version) The PSA arena is a huge one, with approximately 1.5 million non-profits potentially vying for free space and time in more than [...]
One of the most important advancements in the field of public service advertising is the Nielsen electronic monitoring system, now known as SpotTrac. Prior to that time, the only [...]
It is no surprise to see that digital distribution of all media products has become the de facto standard for distribution of media content, particularly for shorter videos such [...]
Ten Helpful Tips for Creating Your Message Our role as a PSA distributor begins when the master materials are delivered to us. Typically, we have nothing to do with [...]