Entertainment Industries Council and
Goodwill Communications Sign Collaborative Agreement
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September 2009
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New Articles
Involving Your Community Partners in PSA Program Development: How to Bridge the Gap Between National and Local Interests
(By Bill Goodwill)
Books
Blog
Click on cover of book to read a chapter on
PSAs and Social Media co-authored
by Bill Goodwill & Ken Fischer.
Patriotism Doesn't Take a Snow Day
Lessons From the Farm
Silos Are For Grain
Is Print Media Dead?
"Celebremania"
Why Can't He Leave the Good Ones?
"Parsing the PSA Effect"
United We Stand
Need for PSA Evaluation Standards
PSA Myths
Impact of Engagement: Traditional and Interactive PSAs
Evolution of the PSA