Designated Market Areas
 
Nielsen Media Research Local Universe Estimates* (US)
*Estimates used throughout the 2003-2004 television season which starts on September 22, 2003
Rank
Designated Market Area (DMA®) TV % of US
Households
1 New York 7,376,330 6.804
2 Los Angeles 5,402,260 4.983
3 Chicago 3,399,460 3.136
4 Philadelphia 2,874,330 2.651
5 San Francisco-Oak-San Jose 2,440,920 2.252
6 Boston (Manchester) 2,391,830 2.206
7 Dallas-Ft. Worth 2,255,970 2.081
8 Washington, DC (Hagrstwn) 2,224,070 2.052
9 Atlanta 2,035,060 1.877
10 Detroit 1,923,230 1.774
Top10 29.816 32,323,460 29.81
11 Houston 1,848,770 1.705
12 Seattle-Tacoma 1,685,480 1.555
13 Tampa-St. Pete (Sarasota) 1,644,270 1.517
14 Minneapolis-St. Paul 1,635,650 1.509
15 Phoenix 1,561,760 1.441
16 Cleveland-Akron (Canton) 1,542,970 1.423
17 Miami-Ft. Lauderdale 1,510,740 1.394
18 Denver 1,399,100 1.291
19 Sacramnto-Stktn-Modesto 1,278,430 1.179
20 Orlando-Daytona Bch-Melbrn 1,263,900 1.166
Top20 14.18 15,371,070 14.18 47,694,530 44.00%
21 St. Louis 1,202,170 1.109
22 Pittsburgh 1,175,410 1.084
23 Baltimore 1,083,030 0.999
24 Portland, OR 1,073,210 0.99
25 Indianapolis 1,038,370 0.958
26 San Diego 1,029,210 0.949
27 Hartford & New Haven 1,001,320 0.924
28 Charlotte 986,830 0.91
29 Raleigh-Durham (Fayetvlle) 947,750 0.874
30 Nashville 904,380 0.834
31 Kansas City 875,090 0.807
32 Cincinnati 872,330 0.805
33 Milwaukee 871,490 0.804
34 Columbus, OH 854,040 0.788
35 Greenvll-Spart-Ashevll-And 806,930 0.744
36 Salt Lake City 786,030 0.725
37 San Antonio 736,240 0.679
38 Grand Rapids-Kalmzoo-B.Crk 724,290 0.668
39 West Palm Beach-Ft. Pierce 709,290 0.654
40 Birmingham (Ann and Tusc) 697,570 0.643
41 Norfolk-Portsmth-Newpt Nws 693,660 0.64
42 New Orleans 665,190 0.614
43 Memphis 662,280 0.611
44 Buffalo 647,920 0.598
45 Oklahoma City 647,390 0.597
46 Greensboro-H.Point-W.Salem 645,430 0.595
47 Harrisburg-Lncstr-Leb-York 637,240 0.588
48 Providence-New Bedford 635,610 0.586
49 Albuquerque-Santa Fe 633,500 0.584
50 Louisville 624,470 0.576
Top 50 24,867,670 22.937 72,563,647 67.00%
52 Las Vegas 601,700 0.555
53 Jacksonville, Brunswick 598,070 0.552
54 Wilkes Barre-Scranton 590,100 0.544
55 Austin 577,740 0.533
56 Albany-Schenectady-Troy 542,670 0.501
57 Little Rock-Pine Bluff 524,090 0.483
58 Fresno-Visalia 521,160 0.481
59 Richmond-Petersburg 512,310 0.473
60 Dayton 511,770 0.472
61 Tulsa 505,000 0.466
62 Knoxville 499,040 0.46
63 Mobile-Pensacola (Ft Walt) 497,570 0.459
64 Charleston-Huntington 495,190 0.457
65 Flint-Saginaw-Bay City 473,910 0.437
66 Lexington 466,980 0.431
67 Roanoke-Lynchburg 450,090 0.415
68 Wichita-Hutchinson Plus 447,710 0.413
69 Green Bay-Appleton 426,820 0.394
70 Toledo 425,770 0.393
71 Ft. Myers-Naples 421,130 0.388
72 Tucson (Sierra Vista) 413,460 0.381
73 Honolulu 412,190 0.38
74 Des Moines-Ames 404,580 0.373
75 Portland-Auburn 398,500 0.368
Top 75 11,717,550 10.809 84,281,197 78%
76 Rochester, NY 395,350 0.365
77 Paducah-C.Gird-Harbg-Mt VN 391,080 0.361
78 Omaha 389,270 0.359
79 Springfield, MO 389,150 0.359
80 Syracuse 384,290 0.354
81 Spokane 381,820 0.352
82 Shreveport 379,880 0.35
83 Champaign&Sprngfld-Decatur 378,560 0.349
84 Huntsville-Decatur (Flor) 364,340 0.336
85 Columbia, SC 363,750 0.336
86 Madison 355,010 0.327
87 Chattanooga 349,260 0.322
88 South Bend-Elkhart 330,200 0.305
89 Cedar Rapids-Wtrlo-IWC&Dub 328,060 0.303
90 Burlington-Plattsburgh 323,070 0.298
91 Jackson, MS 322,480 0.297
92 Tri-Cities, TN-VA 322,130 0.297
93 Waco-Temple-Bryan 310,280 0.286
94 Colorado Springs-Pueblo 309,960 0.286
95 Davenport-R.Island-Moline 308,460 0.285
96 Baton Rouge 299,980 0.277
97 Johnstown-Altoona 297,460 0.274
98 Harlingen-Wslco-Brnsvl-McA 297,390 0.274
99 Savannah 288,830 0.266
100 Evansville 284,000 0.262
Top 100 8,544,060 7.88 92,825,257 86%
101 El Paso 283,870 0.262
102 Youngstown 279,260 0.258
103 Lincoln & Hstngs-Krny Plus 274,480 0.253
104 Greenville-N.Bern-Washngtn 270,560 0.25
105 Charleston, SC 269,880 0.249
106 Ft. Wayne 268,610 0.248
107 Springfield-Holyoke 260,880 0.241
108 Tyler-Longview(Lfkn&Ncgd) 260,080 0.24
109 Ft. Smith-Fay-Sprngdl-Rgrs 259,680 0.24
110 Florence-Myrtle Beach 258,430 0.238
111 Lansing 252,040 0.232
112 Tallahassee-Thomasville 250,300 0.231
113 Traverse City-Cadillac 248,930 0.23
114 Sioux Falls(Mitchell) 247,210 0.228
115 Augusta 244,490 0.226
116 Montgomery (Selma) 243,000 0.224
117 Reno 242,080 0.223
118 Peoria-Bloomington 241,200 0.222
119 Fargo-Valley City 232,850 0.215
120 SantaBarbra-SanMar-SanLuOb 230,400 0.213
121 Eugene 226,870 0.209
122 Monterey-Salinas 226,380 0.209
123 Macon 225,190 0.208
124 Boise 222,490 0.205
125 Lafayette, LA 215,830 0.199
126 Columbus, GA 207,820 0.192
127 La Crosse-Eau Claire 207,370 0.191
128 Yakima-Pasco-Rchlnd-Knnwck 200,950 0.185
129 Corpus Christi 194,040 0.179
130 Amarillo 191,330 0.176
131 Bakersfield 189,650 0.175
132 Columbus-Tupelo-West Point 187,780 0.173
133 Chico-Redding 185,920 0.172
134 Rockford 178,930 0.165
135 Wausau-Rhinelander 178,910 0.165
136 Monroe-El Dorado 174,000 0.161
137 Duluth-Superior 172,360 0.159
138 Topeka 171,660 0.158
139 Beaumont-Port Arthur 171,310 0.158
140 Columbia-Jefferson City 166,500 0.154
141 Medford-Klamath Falls 160,910 0.148
142 Erie 159,140 0.147
143 Wilmington 159,060 0.147
144 Wichita Falls & Lawton 158,290 0.146
145 Sioux City 157,970 0.146
146 Albany, GA 156,610 0.144
147 Joplin-Pittsburg 153,130 0.141
148 Lubbock 152,090 0.14
149 Terre Haute 146,260 0.135
150 Salisbury 145,280 0.134
151 Bluefield-Beckley-Oak Hill 144,210 0.133
152 Wheeling-Steubenville 142,450 0.131
153 Rochestr-Mason City-Austin 141,300 0.13
154 Bangor 139,550 0.129
155 Binghamton 139,190 0.128
156 Anchorage 135,950 0.125
157 Biloxi-Gulfport 133,530 0.123
158 Odessa-Midland 133,170 0.123
159 Panama City 132,860 0.123
160 Minot-Bismarck-Dickinson 132,070 0.122
161 Palm Springs 125,270 0.116
162 Sherman, TX-Ada, OK 122,000 0.113
163 Gainesville 117,310 0.108
164 Abilene-Sweetwater 115,410 0.106
165 Idaho Falls-Pocatello 109,820 0.101
166 Clarksburg-Weston 106,430 0.098
167 Quincy-Hannibal-Keokuk 106,110 0.098
168 Utica 105,300 0.097
169 Hattiesburg-Laurel 101,810 0.094
170 Missoula 100,180 0.092
171 Billings 99,470 0.092
172 Dothan 99,350 0.092
173 Yuma-El Centro 99,290 0.092
174 Elmira 97,690 0.09
175 Rapid City 93,610 0.086
176 Lake Charles 93,030 0.086
177 Alexandria, LA 92,440 0.085
178 Watertown 91,280 0.084
179 Marquette 89,600 0.083
180 Jonesboro 87,690 0.081
181 Harrisonburg 85,850 0.079
182 Bowling Green 80,200 0.074
183 Greenwood-Greenville 79,080 0.073
184 Jackson, TN 75,280 0.069
185 Meridian 71,090 0.066
186 Lima 70,850 0.065
187 Charlottesville 69,670 0.064
188 Parkersburg 64,560 0.06
189 Great Falls 64,000 0.059
190 Lafayette, IN 63,130 0.058
191 Grand Junction-Montrose 62,380 0.058
192 Laredo 60,210 0.056
193 Twin Falls 58,840 0.054
194 Eureka 57,520 0.053
195 Butte-Bozeman, MT 57,310 0.053
196 San Angelo 53,980 0.05
197 Cheyenne, WY-Scottsbluff 52,950 0.049
198 Ottumwa-Kirksville 51,470 0.047
199 Mankato 51,460 0.047
200 Bend, OR 50,980 0.047
201 Casper-Riverton 50,720 0.047
202 St. Joseph 50,400 0.047
203 Zanesville 32,570 0.03
204 Fairbanks 31,840 0.029
205 Victoria 30,830 0.028
206 Presque Isle 29,930 0.028
207 Juneau, AK 25,840 0.024
208 Helena 24,910 0.023
209 Alpena 18,220 0.017
210 North Platte 15,670 0.014
211 Glendive 4,980 0.005
Total 108,410,160    100 123,996,510 14.378 100%