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PSA Bibliography
• TV
- Articles and list of organizations
• Print
- Articles and list of organizations
• Radio
- Articles and list of organizations
• Generic
- Articles on planning, effectiveness, causes, evaluations, media items, paid
vs. psa and articles pertaining to
cause-related marketing. They
outline how broadcasters are partnering with corporations and non-profits to
underwrite important social
issues marketing campaigns.
• Specific Campaign
Issues
• Outdoor
- Article and list of organizations
• Awards
- List of Awards programs
• Organizations
- Advertising, public service and related organizations
• Cause Marketing
- Articles on the topic as well as a book list
• Social Issues Marketing
- Background information, websites, success stories
• Media Related Websites
- List of websites for associations and other resources
Other topics of interest
• Broadcast-Distribution
• Broadcast-Evaluation
• Broadcast and the Internet
• Broadcast-Network Clearance
• Broadcast-Trends
• Campaign Effectiveness
• Campaign Planning/Strategies
• Cause Related Marketing
• Evaluation-All Media
• Media Outreach
• Media Trends
• Miscellaneous Articles
• Organization Webpages
• Outdoor-Distribution/Evaluation
• Paid vs. PSAs
• Print-Evaluations
• Print-Distribution/Packaging
• Radio-Distribution/Packaging
• Radio-Postcards
• Radio-Producers Checklist
Broadcasters Cafe
• Gallery
Examples of several PSA campaigns for broadcasters
to consider, as well as a list of others that can be requested.
Order any of these campaigns online
from the Web page.
• Articles
• Newsletters
Archive of monthly newsletter
• Awards
List of Awards programs
• Articles on Specific
Issues of Interest to Broadcasters
"Community Affairs Directors Play a Key Role in
the Efforts to Combat Alcohol Abuse"
"Trying to Reach Mothers to Give Babies
Better Starts"
"Public Service Pays Off"
"A World of Difference"
"Cause and Effects Marketing"
"Buy a Lipstick and Better the World"
"Corporate Sponsorships - The New
Media Hybrid for the 90's"
"Non-Profits Get Market Savvy"
"Cause Related Marketing, Doing Well
by Doing Good"
"Not Just a Worthy Cause"
"Turning Good Deeds Into Good Business"
"Cause and Effect"
"A New Twist to Cause Marketing"
• Organizations
Advertising, broadcasting, public service and related organizations
• Good Broadcasting
Web Sites
Including a link to a listing of every TV station in the country with a home
page, listed by state.
Case Studies
Alcohol
Abuse
Anti-Poverty Case History
Crime Prevention
Disability
Drinking and Driving
Drugs
Environment
Field Office Support
Financial Marketing
Health
Outdoor Public Service Advertising
Prejudice
Pre-Natal Care
PSA Distribution
PSA Evaluation
PSA Production
Recruiting
Savings Education
Social Issues
TV Public Service Advertising
Violence
Youth
Youth Violence
Media Profile
Television
• Glossary of TV Terms
• Ogranizations
Broadcast
Television Ogranizations
Cable
Television Ogranizations
• Top 50 Markets
• Fast Facts
• Cable Facts
Print
• Glossary of Print Terms
• Magazine & Newspaper
Ogranizations
• Quick Facts
• Top 20 Newspapers
Radio
• Glossary of Radio Terms
• Radio Ogranizations
• Radio Reach
• How Americans Listen to
Radio
Outdoor Advertising
• Glossary of Outdoor Terms
• Outdoor Ogranizations
• Tips for Outdoor Advertising
• Facts and Figures
Getting Help and Resources
FAQs
Myths and
Frequently Asked Questions About PSAs.
What's New
New additions
to the site as well as current newsletters.
Newsletters
GoodNews
newsletters archive.
Search Engine
Use the
Google Search Engine to find information on PSAs on the Internet.
PUBSANS Gateway
Access to 27,000 national media database for Goodwill
Communications clients. Search a sample of the database.
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