Articles



To view an article on various forms of OOH placement, go to our GoodNews newsletter at http://www.goodwillcommunications.com/Newsletter/2013/Good News Year End Newsletter.pdf

For a story titled: Outdoor Advertising - A New Medium for New Audiences go to:
http://www.goodwillcommunications.com/gc_support_client_corner-frameset.asp?page=gc_support_client_corner-outdoor.asp

For a very interesting and useful article on design and functionality of outdoor billboards, go to: http://advertising.about.com/od/advertisingglossaryb/a/The-Six-Basic-Rules-Of-Billboard-Advertising.htm

Another great article on design is at http://news.adstruc.com/post/19963413500/how-to-create-an-effective-outdoor-ad

To read an article: "Does Outdoor Advertising Still Work?" go to:
http://www.forbes.com/sites/marketshare/2011/10/10/does-outdoor-advertising-still-work

For a creative testing tool to see what your OOH creative will look like when it is posted, go to: http://creativetool.oaaa.org