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WWelcome to the Public Service Advertising Research Center, an online information library dedicated to public service advertising, brought to you by Goodwill Communications.

PSA Bibliography                                PSA News articles, monographs, evaluation tips and media placement techniques.	Media Profile                                           Statistics, media trends, a glossary of media related terms, links to media associations and websites.
Broadcasters Cafe                                 Upcoming meetings, awards, FCC actions, and programming issues. How to develop cause marketing strategies for your station and the PSA Gallery.	Getting help                                           Pull the pieces together with great resources and a producer's checklist for advertising.
Case Studies                                            Mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational image via PSA's and using A.C. Nielsen's electronic tracking system to evaluate PSA's.	Frequently Asked Questions                     A Listing of frequently asked questions concerning PSA's.

Important News... the PSA Research Center will undergo a complete overhaul in the next two months with many new features, including the PSA Resource Center, so please bookmark the site to see the new look and functionality.