An online event around breast cancer awareness on NFL.com set traffic and participation records for the National Football League's website. Almost 2 million unique users visited NFL.com during the NFL's Breast Cancer Awareness Day event, held October 24. By comparison, top-drawing events on the site usually draw about 1 million visitors.

A special section of the website, "NFL For Her" (located at Nfl.com/nflforher), drew 3 million page views on the day of the event. NFL For Her was promoted with TV and radio public service announcements during NFL games and on the main website. The event also included an online chat with former All-Pro linebacker Chris Spielman and his wife Stefanie Spielman, who is a breast cancer survivor. The chat set records for the most questions ever asked in any NFL chat. NFL made a donation of $5 (up to $50,000) to the Susan G. Komen Foundation breast cancer charity for every unique visitor to NFL For Her during the event.

Other chats with NFL personalities whose lives have been affected by breast cancer were held throughout October. The website also held chats with Nancy Brinker, founder of the Komen Foundation, and with fashion designer Nicole Miller, who created a silk print for the occasion. Fans were invited to participate in a sweepstakes to win a trip for two to the NFL Pro Bowl in Hawaii, plus items of Nicole Miller apparel. Registration was offered at Nicole Miller boutiques and at NicoleMiller.com. NFL breast cancer fundraising events were held at Nicole Miller boutiques in New York, Atlanta, and San Francisco.

The NFL continues other efforts to attract women fans; the NFL For Her site includes a "Play of the Week" column by a female sports analyst, articles on female fans and team owners, and promotions for NFL women's apparel. The NFL has created a series of introductory football classes for women, titled "Football 101." The classes are taught by NFL teams and include insiders' tours of the stadiums and locker rooms. An ESPN/Chilton poll finds NFL football to be the top spectator sport among women; women comprise 43% of the NFL's fan base.