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Tracy Moore, the former Executive Director of the NBACA, illustrates how the Entertainment Industries Council (EIC) assists members of the entertainment community. The Council provides materials and activities concerning health and social issues.  Click here to view the
articleJust when it seems that major multi-media companies sought to divest their print media holdings because they believed there was little strategic value in linking print and TV brands, cross marketing deals between these two media are hotter than ever. Click here to view the
articleCarol Cone, one of the country's foremost experts on cause marketing, discusses the evolution and current practice of cause branding. Click here to view the
articleNew technological advances will result in more meaningful TV viewing and smarter television, according to this article. Click here to view the
articleWhile there are many strategic marketing benefits for corporations and non-profits to enter into cause marketing agreements, there are also pitfalls as well. This article outlines some issues for non-profits to think about as they enter into these alliances. Click here to view the
articleThe seamless integration of the PC and television is at hand says this author and new digital technologies will fundamentally change the way broadcasters program, produce, market and distribute programming. Click here to view the
articleThe Web Impacts Content and Audience Levels Producers of television programming are increasingly turning to the Internet to deliver content that was once broadcast via standard TV sets. And there is evidence that more people are turning to the World Wide Web for getting news, weather, sports and local community information - content they also had previously obtained from TV. Click here to view the
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