A revolutionary new kind of television broadcasting may come later rather
than sooner, if the leading TV networks have their way.
Broadcasters say they oppose a proposal by the chairman of the Federal
Communications Commission that stations owned by ABC, CBS, Fox and NBC
begin offering digital TV broadcasts within a year of receiving authorization
from the government. Network representatives say they prefer a slower phase-in,
stretching out as long as six years.
The FCC is widely expected to start the digital TV era next month when
it formally gives station owners permission to use additional slices of
the public airwaves, free of charge, for digital broadcasts. Digital broadcasting
promises crystal-clear pictures and stereo-quality sound and could expand
the number of channels available over the air six- fold.
The transition to digital TV, from the analog system that has been in place
for more than 50 years, promises to be monumental for stations and viewers
alike. It will require TV stations to buy new equipment and viewers to
purchase new digital TV sets or attach converters to sets they have.
FCC Chairman Reed Hundt said the leading networks must begin offering their
popular programs in digital format over their big TV stations relatively
soon if the technology is to catch on with viewers.
To jump-start the transition, Hundt wants network-owned stations in the
10 largest U.S. metropolitan areas to begin digital transmissions by next
year. Hundt reasoned that these stations - in places such as Washington,
New York, Los Angeles and Chicago - are the industry's wealthiest and most
widely watched and would be best able to afford new transmitters and equipment.
The FCC already has agreed to give every TV station in the United States
additional portions of the airwaves to broadcast digital signals. The stations
will maintain their analog broadcasts for several years so that viewers
won't have to buy new sets immediately.
"No one is going to buy a digital TV set unless the major networks
are broadcasting their programs in digital [format] in the major markets,"
Hundt said in an interview yesterday "It's a chicken-and-egg problem.
We're asking [the net- works] to supply the chicken."
He called the granting of additional airwaves, which could be sold at auction
for potentially billions of dollars, "a huge Christmas gift to the
broadcast industry that they don't want to unwrap."
But broadcasters -- who have been critical of Hundt in the past for moving
too slowly on digital TV and an even plusher cousin, high-definition TV
-- now say Hundt is moving too quickly.
NBC's general counsel, Richard Cotton, said a host of uncertainties make
it impractical to build digital TV facilities in only one year. For example,
he said it's unclear how much it will cost to outfit each station because
digital transmission equipment is still in the prototype stage. (Industry
estimates range from $700,000 to $10 million per station, depending on
the sophistication of the equipment).
What's more, he said, stations may not even be able to get zoning approvals
from local governments within a year to erect new transmitters.
Cotton said six years, not one, "may be appropriate as an outside
boundary" for stations to begin digital broadcasts. If they fail to
do so by that time, he said, stations should lose the right to use the
additional airwaves the FCC is awarding them.