Welcome to NAB '97 - an absolute kaleidoscope of achievements in the
information age. Even though this is our 74th convention, I am always stunned
by the magnitude of innovative technologies which enable us to serve the
public better. Each year we look upon this event as a "family gathering"
- a place where we can have an honest exchange of industry ideas and review
the latest technologies.
First, news from Washington... We've had a breathtaking pace of issues
affecting broadcasting.
Two major news events broke this week that have each been a decade in
the making - two that we've struggled with mightily. I'm talking about
the Supreme Court's decision on Must-Carry and the FCC action on digital
television.
In Washington we like to say there are no final victories and no final
defeats.
With must-carry, however, we'll make an exception and say this is a
major victory. Just one week ago, the Supreme Court affirmed the must-carry
rules of the 1992 Cab Act by saying, and I quote: "Broadcast television
is an important source of information for many Americans. By tradition
and use for decades now it has been an essential part of the national discourse
on subjects across the whole broad spectrum of speech, thought, and expression."
I find those comments particularly relevant in a time when many in Washington
are trying to mandate new regulations regarding content of broadcasting.
Seems to me the High Court said the locally-based system of broadcasting
is doing a good job without additional governmental mandates of programming.
The Supreme Court action means cable companies will no longer be able
to drop local stations at will, or charge for carriage. Americans can count
on getting their local news, local weather, and local information from
stations serving their communities. By the way, it is our belief the same
should apply for satellites, MMDS, or any other multichannel platform.
The second major victory this week was Thursday's action by the FCC
in awarding the digital spectrum. This will allow an orderly transition
for consumers and provide tremendous public benefits. While there are still
many details of the FCC action which have not been released, it is clear
the commission has introduced an ambitious schedule for the introduction
of digital television.
We do know that at the end of the transition, we are the only spectrum
users who will be returning one-third of our channel capacity for government
auction. I want to express the industry's appreciation to ABC, CBS, NBC
and Fox and also the group executives of top 10 market affiliated stations
who agreed to the FCC's ambitious build-out schedule.
We still have reservations about the FCC's table of assignments, power
levels, and potential interference criteria, and will want to carefully
validate these issues. The commission has yet to determine specific public
interest obligations for digital, and we look forward to certifying that
the current rules are serving Americans far better than Washington realizes.
Speaking of High Definition and Digital Television, be sure to see the
live on-the-air broadcasts being shown throughout the convention at the
new technology section in the Las Vegas Convention Center. These live broadcasts
are originating from the model station, WHD-TV, in Washington. It's truly
a look into the future, so don't miss it.
Indeed, we as an industry have made tremendous progress on a wide range
of important issues. Speaking of progress, remember the Telecom Act of
l996. It's just fourteen months old, and it has already been terrific for
broadcasters.
For radio, the primary benefit was allowing the consolidation necessary
to correct the errors of the old docket 80-90. Through consolidation, the
radio industry can finaIly take advantage of economies of scale, and at
the same time ensure diversity of formats in the marketplace. The result
has been a new and unparalleled vitality for radio. Financial interests
from Wall Street to local banks now recognize radio as an important player
and a major communications outlet.
Unity of industry led to the passage of the Telecom Act - we spoke with
one voice and we stayed together - forcing the government to recognize
the unique place of broadcasting in every American community.
Last week the FCC auctioned spectrum for a satellite delivered digital
radio service called DARS. While this service has many technical and operational
obstacles, we're excited and enthusiastic about new developments of the
In-Band On-Channel digital service for local radio. We call it IBOC.
Michael Jordan, Chairman of Westinghouse/CBS has made major commitments
to IBOC. We're 100 per cent supportive of this new technology, which will
allow local radio. stations to convert to digital without requiring new
spectrum.
While our industry has recently enjoyed numerous major victories, I
believe the challenges of '97 to be very serious - across a wide range of
issues. The most formidable of those will be to keep the government out
of our business.
One has to ask, why it is so irresistible for the governing elite to
try to impose their will on the entire populace? Probably because most
people ignore them - so now they want to commandeer broadcasting to solve
all the problems on which they've dropped the ball.
- They can't reform the campaign system, so they want us to do it - with
free campaign ads.
- They can't force parents to act like parents to monitor their children's
viewing habits, so they want us to do it - with TV Parental Guidelines.
- They can't force schools or religious institutions to dictate the government's
messages on morality, so they want us to do it -- in the form of quantifiable
public interest programming of their choice.
They can't balance the budget, so they want the spectrum to be Washington's
new Gold Card.
In effect, the government acts as if we've come to a point in American
history where we all have a like definition of morality and public interest
- and in the view of the governing elite, we can now bypass localism in
favor of Washington's politically correct point of view.
To paraphrase Thomas Jefferson - "Were it left for me to decide
whether we should have a government without a free press, or a free press
without a government, I should not hesitate a moment to prefer the latter."
My friends, there are those in Washington who are discounting the core
constitutional distinction between public interest programing and government-mandated
speech.
The same governing elite have made this the year of the beguiling "V"
word for broadcasters - "V" for Voluntary. You probably thought
I meant V-Chip. Well, it's also in there.
Voluntary has come to mean, "You could if you would but you won't,
so we'll impose it".
I believe that's the essence of the government's attempt to redefine
the First Amendment. There are those in Washington who would impose government-mandated
speech to enhance their own personal or political agendas.
Fellow broadcasters, we cannot and will not let that happen!
The Telecom Act gave the TV industry the flexibility to develop voluntary
program ratings. There's the "V" word. We responded in good faith,
with an excellent system. It was also historic - it marked the first time
all segments of the entertainment community agreed on anything!
But even before the system was implemented, it was under attack.
Remember, Big Brother knows best.
The FCC Chairman has called for a new era of quantifiable public interest
programming requirements - according to Washington-dictated standards.
I say to you today that you know more about the public interest in your
communities than anyone in Washington ever will...
- You know which charitable institutions are in need;
- You raise billions for their causes;
- You know how best to take on drug abuse and crime;
- You know how to warn your citizens of the impending dangers from weather
and other disasters, and you stay with them to raise money and provide
aid for those displaced;
- You're the ones running the blood drives, supporting the arts, and
helping those in need.
I submit that broadcasters commitment to public interest programming
should not be measured by Big Brother. You are the ones on the front line,
interacting with your communities. You are the ones receiving reams of
correspondence from community leaders and organizations thanking local
broadcasters for their unwavering support.
Talk to the folks in Arkansas and the Ohio River Valley who credit local
radio and TV stations with saving their lives during the recent nightmare
of tornadoes and flash flooding.
Washington should read those community letters describing broadcasters
as their "heroes". The enormity of your impact on local communities
is not recognized or acknowledged by the governing elite, and it's time
for that to change. Right here is where the campaign begins to remind those
who regulate our industry of what broadcasters mean to their local communities.
Campaign reform is now Washington's current buzz word, but the governing
elite admit it's an "inside the beltway" issue. Even Reed Hundt
has called on the industry "to save the democracy" by giving
free time to politicians.
What the social engineers haven't learned is: mandatory free time for
politicians won't stop illegal campaign contributions. It won't reduce
campaign costs or stop negative campaign ads. Broadcasters know that their
tradition of voluntarily - and in this case I really do mean voluntarily -
offering free time for politicians has had a very poor response.
In the last election even President Clinton and Bob Dole chose not to
accept an hour of free network time on the eve of the election. In all
the preening and preaching in Washington, few have bothered to dwell on
the most important part of the issue - that government-dictated free time
is as unconstitutional as any of the other intrusions we've discussed.
If a category of political campaign programming is dictated by the government,
coming on the heels of the children's three hour per week requirement an
pressure for detailed TV Parental Guidelines, what government-selected
programming will be next? If government dictates the type of speech that
is "desirable", what will prevent a future FCC chairman or member of
Congress from going even further?
Who will draw the line? Constitutionally, who can draw the line? ...and
where? We're poised to enter the Digital Age - both television and radio.
As we gear up the technology, our greatest challenges are unfortunately
from the government.
Clearly a new generation of politicians has decided they can't solve
the country's problems, so they have chosen broadcasters to solve the problems
for them.
If the government treads on the First Amendment, either through redefinition
or government - mandated programming, the American people will be the losers.
Local programming will be replaced by Washington's "solution of the
moment".
The time has come for those in our industry to speak with one voice
and take our critics head-on - to remind them that we are something very
special and very unique - a system that well serves every community in
our great land.
That's why 100,000 people from all over the world have gathered here
this week. To learn more about how our system of broadcasting is the envy
of the world. It seems that the governing elite would like to migrate toward
a state-controlled system according to the dictates from Washington. We
are all aware that state controlled systems in other countries of have
consistently fallen where a choice was offered.
Our great system will not be enhanced because of some Washington-mandated
cookie cutter approach. It's the world's best because we've been given
the freedom to serve our local communities without interference from
Washington.
My message to the governing elite is we don't need, nor does the public
want Washington telling us how to best serve local communities. If we
as an industry, continue to speak forcefully with a unified voice, I predict
we will not only endure, but in fact we will prevail. It's the American
public who will continue to be the beneficiaries.
Thank you and on to a terrific NAB '97.