Social Issue Marketing Consultants

PSI - Population Services International: A nonprofit group based in Washington, D.C., PSI is the leading social marketing organization in the world, with projects in more than 60 countries.
Contact: PSI, 1120 19thSt., NW Suite 600, Washington, DC 20036; Phone: (202) 785-0072, Fax: (202) 785-0120
Email: info@psi.org
Web: www.psi.org

Asher & Partners, a full service advertising agency based in Los Angeles, specializes in developing strategic cause marketing programs on AIDS, child abuse and anti-smoking.
Contact: Barry Schoenfeld, Asher & Partners, 5900 Wilshire Blvd., Los Angeles, CA 90036; Phone: (323)692-5225
Email: Bschoenfeld@asherpartners.com

Cone Communications is a strategic marketing communications firm with a “passionate commitment to the new and innovative.” The agency has expertise in brand building, marketing, public relations, corporate communications, cause-related marketing and strategic philanthropy, and community relations. Cone also co-sponsors the Cone-Roper Survey on cause marketing.
Contact: Carol Cone, President, 90 Canal St., Boston, MA 02114; Phone: (617)227-2111
Email: Carol_Cone@conenet.com

Best Start Social Marketing publishes the Social Marketing Quarterly and develops customized public education campaigns on social issues such as the “Loving Support Makes Breastfeeding Work” program launched for the USDA.
Contact: Mary Beth Bown, Managing Editor, 3500 E. Fletcher Ave. Suite 519, Tampa, FL 33613; Phone: (813)971-2119
Email: rmcdermo@com1.med.usf.edu

IEG Network tracks and analyzes event sponsorship in all its differnet forms. They provide comprehensive, quality information on corporate sponsors, properties available for sponsorship and the agencies and vendors that supply the industry. They also produce educational workshops, conferences and various other collateral material on corporate sponsorship.
Contact: Paula Berezin, President. IEG, 640 North LaSalle St. Suite 600, Chicago, IL 60610-3777. Phone: 1-800-834-4850
Email: ieg@sponsorship.com
Web: www.sponsorship.com
Also see Conferences for upcoming meetings sponsored by IEG.

Weinreich Communications, a consulting firm specializing in social issues marketing, has one of the best websites on the Internet dealing with the subject in all its facets. The firm produces a seminar on social marketing concepts, workshops on how to develop effective health communications, intensive hands-on training in research methods, message development, and other aspects of communications programs. Nedra Kline Weinreich is also the author of “Hands-On Social Marketing,” a practical guide to the field.
Contact: Weinreich Communications, 23724 Stagg Street, West Hills, CA 91304-5204; Phone/Fax: (818)346-2721
Email: info@socialmarketing.com
Web: www.social-marketing.com

The Academy for Educational Development (AED), founded in 1961, is an independent, nonprofit service organization committed to addressing human development needs in the United States and throughout the world. . In partnership with its clients, AED seeks to meet today's social, economic, and environmental challenges through education and human resource development; to apply state-of-the-art education, training, research, technology, management, behavioral analysis, and social marketing techniques to solve problems; and to improve knowledge and skills throughout the world as the most effective means for stimulating growth, reducing poverty, and promoting democratic and humanitarian ideals.
Contact: Bill Smith, Executive V.P., 1825 Connecticut Avenue, N.W., Washington, DC 20009-5721; Phone: (202)884-8000
Email: adminc@aed.org
Web: www.aed.org

Promoting Public Causes, Inc. is a socially responsible company supporting and strengthening private, nonprofit, and public sector organizations whose programs or services benefit society. Our mission is to provide high quality marketing communications services to organizations around the world that wish to promote a cause.
Contact: Julie Chapman, President. 9812 Falls Road, Suite 114, Box 334; Potomac, Maryland 20854; Phone: (301)983-0500
Email: info@publiccauses.com
Web: www.publiccauses.com

Seymour H. Fine is the author of "The Marketing of Ideas and Social Issues" (1981) and "Social Marketing" (1992). He now counsels public and nonprofit agencies, specializing in the preparation of strategic marketing plans. He also conducts seminars at which clients learn how to create strategic plans for themselves. Dr. Fine has compiled a comprehensive bibliography on social marketing and has made it available online without charge.
Contact: Sy Fine, 205 Sessions Street, Providence, RI 02906; Phone: (401) 273-3805
Email: finemarketing@juno.com
Web: Fine Marketing

R. Belinoff & Partners is a social marketing consultancy working with health departments and others, specializing in outreach programs addressing children, teens and parents. The firm is experienced in working with community-based organizations to create programs that inform and involve communities in outreach and social change. To do this, the firm makes use of peer-to-peer communications, pass-it-on strategies, and the creation and production of broadcast programs and videos.
Contact: Bob R Belinof, 1501 First St. NW, Albuquerque, New Mexico 87102; Phone: (505)247-3808
Email: bob@mkt4change.com
Web: www.mkt4change.com

Coalescence is a Miami-based consultancy that enhances and develop programs to help non-profits operate more efficiently. It helps organization get additional sources of unrestricted revenue, via previously untapped or underdeveloped revenue streams through earned income ventures, corporate partnerships and special events.
Contact Scot Marken; 134 NE 100th Street; Miami, FL 33138; Phone: (305)759-8235; Fax: (305)759-8236
Email: scot@DoWellDoGood.com
Web: www.DoWellDoGood.com

Ashoka is a very unique type of social marketing company which describes what they do as "social entrepreneurship." Here is how their website defines this field: "The job of a social entrepreneur is to recognize when a part of society is stuck and to provide new ways to get it unstuck. He or she finds what is not working and solves the problem by changing the system, spreading the solution and persuading entire societies to take new leaps. Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry." Beverly Schwartz has many years experience in the field of social issues marketing and she can be contacted at the following: 1700 N. Moore St. Suite 200, Arlington, VA. 22209; Phone: (703)527-8300
Email: bschwartz@ashoka.org
Web: www.ashoka.org

The agency that most would agree wrote the book on social issues marketing back in its infancy is Porter-Novelli under the leadership of Bill Novelli who is now executive director of AARP.
Contact: David Zucker, Porter-Novelli 1909 K Street, NW, 4th Floor; Washington DC 20006; Phone: (202)973-5800; Fax: (202)973-5858
Web: us.porternovelli.com