Social Marketing Campaign Development

Helpful websites for Social Marketing Campaign Development

Tools of Change
This comprehensive website, founded on the principles of community-based social marketing, offers specific tools, case studies, and a planning guide for the creation of social marketing campaigns aimed at promoting health and/or environmental consciousness.

Media/Materials Clearinghouse
Social Marketing at Futures Group International
Social Norms Marketing Research project - Education Development Center


Georgetown University's Social marketing List Server

"This list serv is a great resource. People involved in social marketing from the local to the international level are on it - including people new to the field, to the original 'founders', representing governmental, private and non-profit sectors. It is a great way to learn about the field, whether by posting questions or just reading the dialogues that take place."

To subscribe, send an e-mail message to:

LISTPROC@LISTPROC.GEORGETOWN.EDU

In the body of the message write: subscribe SOC-MKTG (your name) and type your actual name in place of "your name." You will get a confirmation back from them that you are subscribed.