Social Marketing Campaign Resources

Websites for Social Marketing Campaign Development

AED Knowledge-Resource Center
AED has 26 centers of excellence that focus on building skills and knowledge to help people improve their lives, in the U.S. and worldwide. These centers are grouped under five main program areas: Global Health, Population and Nutrition; Global Learning; Leadership andInstitutional Development; Social Change and U.S. Education and Workforce Development.

AIR Communications Toolkit
The Communication Toolkit: Using Information to Get High Quality Care is based on AIRís rigorous study of the challenges involved in disseminating information about evidence-based health care

Tools of Change
This comprehensive website, founded on the principles of community-based social marketing, offers specific tools, case studies, and a planning guide for the creation of social marketing campaigns aimed at promoting health and/or environmental consciousness.

Johns Hopkins University Communications Resource Center
This site showcases the work of the Johns Hopkins School of Public Health's Center for Communications Programs. It provides a wide range of resources for any organization implementing public health campaigns worldwide. It has success stories by country, resources such as a Community Based Intervention System, publications, and other useful tools.

Social Marketing at Futures Group International
Futures Group conducts research and provides technical assistance designed to assist public health professionals, policymakers, trainers, the private sector, and other stakeholders address critical conditions that compromise the well-being of people around the world. The resources available here offer advice, guidelines, and data to help improve and strengthen public health programs. These resources include publications, training manuals, toolkits, technical papers, and project reports that cover a wide range of topics. Futures Group has designed a series of software applications to support effective policymaking. Our various computer models have been created to analyze existing information, helping policymakers determine the impact and effectiveness of specific programs. Our software and many of our publications are available to download free of charge.

Social Marketing Websites/Resources

AED Behavior Change

Institute for Social Marketing

Social Marketing Network-Canada

Social Marketers Network

The Social Marketing Institute

Population Services International

Social Marketing Strategies for College Campus Alcohol and Drug Prevention
(Higher Education Center - Education Development Center)

The Social Marketing section of U.S. Dept. of Agriculture's Food and Nutrition Information Center

University of Iowa's Communication Department's Health Communications Resource Page
(Different communication sectors)

CDC Gateway to Health Communication & Social Marketing Practice

CDC's Health Risk Communication Principles and Practices

CDC's Public Health Campaigns
(Division of Nutrition, Physical Activity and Obesity)

John Hopkins Center for Communication Programs
(Behavior Change Communication)

Coalition for Health Communication

The Communication Initiative (Strategic Global Issues)

The Center for Advanced Studies in Nutrition and Social Marketing at UC-Berkley

The National Cancer Institute's Health Communication & Informatics Research Center

Updated 11/10