"10 Things You Need to Know to be Successful With Radio PSAs"

Author: B. Goodwill

Synopsis: What is the mass medium that does the best job of reaching demographic subsets of our population, engages people out of home when they are stuck in traffic, jogging or at the beach, and stimulates people to do on-line searches? The answer of course is radio, and its portability of radio is hard to beat.

"Marketing Your Message - Using Radio PSAs Effectively"

Author: B. Goodwill, Government Communications Magazine

Synopsis: Article outlines steps for effective distribution, packaging and evaluation of radio campaigns including the most popular material formats to distribute, the most desired lengths stations want, and the impact of post-campaign reminder mailings.

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"Radio Postcards: Low Cost, High Impact PSA Vehicle"

Author: B. Goodwill, Public Service Report Newsletter

Synopsis: Row inexpensive four-color postcards can be used to send live announcer copy to radio stations and the expected results.

"Tips for More Effective Radio Public Service Ad Campaigns"

Author: B. Goodwill

Synopsis: Pamphlet provides ten practical tips for organizations to consider when planning PSA campaigns.

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