PRINT PSA EVALUATION
The detailed case study "The Case for Print PSAs" can be accessed through our corporate site via password.
"Computerized Tracking of Print Exposure"
Source: Public Service Report Newsletter
Synopsis: Personal computers can be used to develop user-friendly print PSA evaluation reports, based on either public service advertising or editorial stories, which then can be sorted to show effectiveness and provide feedback on what sizes media will likely use, popular themes, and other quantitative and qualitative information.
Click here to view the article
"Hard Being Good - Worthy Causes but Unworthy Ads"
Author: Martin Schrader, Advertising Age
Synopsis: The publisher of Harper's Bazaar magazine takes non-profits and agencies which produce print PSAs to task for creating "ugly" ads. He recommends a simple way for PSA producers to increase their attainment in magazines - study the paid ads and make their PSAs as good or better than the ads that run in mainstream magazines.
MAGAZINE ORGANIZATIONS American Business Press
675 Third Avenue
New York, NY 10017
William Gialcalone, VP Marketing
Phone: 212-661-6360Magazine Publishers of America
919 Third Avenue 22nd Floor
New York, NY 10022
Nina Link, President
president@magazine.org
Phone: 212-872-3700
Fax: 212-888-4217
Web: www.magazine.orgNEWSPAPER ORGANIZATIONS National Newspaper Publishers Association
3200 13th St. NW
Washington, DC 20010
Yvonne Cooper, Director of Operations
Phone: 202-588-8764
Fax: 202-588-5029
Web: www.nnpa.orgNewspaper Association of America
1921 Gallows Road, Suite 600
Vienna, VA 22182
Judith Burell, VP Communications
Phone: 703-902-1600
Web: www.naa.org
