ARTICLES

"The Case for Outdoor PSAs" By Bill Goodwill Synopsis: An explosion in new out-of-home media provide PSA program planners with many placement opportunities. This article provides an overview in the growth of outdoor industry as well as a brief discussion on the advantages of outdoor for promoting public service causes. Click here to view the article

Outdoor Advertising: A Medium for All Seasons By Diane Cimine - Executive Vice President, Marketing, OAAA Reprinted With Permission Synopsis: Outdoor advertising is evolving to meet the needs of a different, highly mobile society and a whole new venue of alternative media” is coming on stream. Click here to view the article

High Speed Technology Gives Lift to Billboard Industry Excerpted from the Boston Globe Synopsis: The ability get outdoor billboards posted quickly and their strategic placement has contributed to their popularity as a dot.com medium. Click here to view the article

High-Octane Ad Campaigns For Cash, Some Owners Turn Cars Into Moving Messages Excerpted from The Washington Post Saturday, January 13, 2001 Synopsis: Many people are turning their personal vehicles into rolling billboard advertisements in exchange for monthly payments. Click here to view the article

Truckside Mobile Billboard Council Formed by Sheila Harwood, Special to Transport Topics Synopsis: A new Truckside Mobile Billboard council has been formed in response to this fastgrowing outdoor medium. Click here to view the article

Outdoor Industry Studies Consumer Response to Medium Synopsis: The OAAA has retained Sensory Logic to determine how consumers respond to visual cues in outdoor advertising. Click here to view the article

Outdoor Rates Higher with Hispanics: OAAA Study Shows Synopsis: Outdoor advertising has greater recall among Hispanics than the same advertising exposed to general audiences this study shows. Click here to view the article

Outdoor Creative Library Developed Synopsis: OAAA, working in conjunction with Video Monitoring Services, has developed a creative library of outdoor advertising. Click here to view the article

Outdoor Advertising Industry Overview By Erwin Ephron (partner, Ephron, Papazian & Ephron, Inc Synopsis: A consultant which has worked closely with the OAAA, discusses the advantages of the outdoor advertising medium. Click here to view the article

For Outdoor Advertising, Size Really Does Matter Media Week Synopsis: Other media conglomerates, including radio, are realizing the value of outdoor advertising in the media mix and are buying into the success of outdoor. Click here to view the article

Internet Advertisers Become Just Another Roadside Attraction Billboards Add New Dimension To World of Multimedia, 'In Your Face, All the Time' Excerpted from Wall Street Journal Synopsis: The intrusiveness of outdoor advertising is a major advantage to many companies, including dot coms in the Silicon Valley. Click here to view the article

The Great Outdoors Excerpted from Fortune Magazine Synopsis: Outdoor advertising is being discovered and Wall Street wants a piece of the action. Click here to view the article