DRIVING & DISTRACTIONS DON'T MIX
New CTIA PSA Campaign Warns Against Unsafe Cell Phone Use
By Bill Goodwill
Imagine seeing a plumber messily munching a hamburger and sipping a
soda, a young girl looking for the perfect CD, or a harried father quieting
the kids - Now, picture all of those activities happening in cars, by
distracted drivers out on the road. ... and think of what could happen
if they all converged on the same stop sign at the same time ...
Certainly distracted drivers are a danger and cause thousands of accidents
every day. And, while this three car convergence scenario might not
happen everyday - it dramatically and graphically illustrates just how
many common distractions drivers face, and what is at stake when we
take our eyes and mind off the road.
A national PSA distributed by the wireless industry through CTIA -The
Wireless Association, uses these dramatic images to make the point that
when it comes to distractions on the road or using a cell phone while
driving , "safety is your call". It's important that all drivers
understand the role each of them plays in keeping our roads and highways
as safe as possible, and the PSA outlines responsible and practical
steps all drivers should take when using their wireless phone in their
cars. Narrated by Steve Largent, former US Congressman, Seattle Seahawk
receiver, NFL Hall of Famer and now President and CEO of CTIA -The Wireless
Association, the PSA captures the incredible importance of staying focused
on the road and using a cell phone safely when in the car. A second
safety ad features a highlight of Steve on the football field during
his NFL career, maintaining his focus on catching a touchdown pass in
a crowd of defenders, and explains that one should apply the same concentration
on safe driving, particularly when using a cell phone.
The two :30 ads are designed to quickly capture the audience's attention
through quick , illustrative visuals and sound. Combined with the celebrity
presence of Steve Largent, they go a long way to making viewers acutely
aware of driving hazards and provide several helpful tips on how to
keep safe when using wireless products in the car.