New CTIA PSA Campaign Warns Against Unsafe Cell Phone Use


DRIVING & DISTRACTIONS DON'T MIX New CTIA PSA Campaign Warns Against Unsafe Cell Phone Use By Bill Goodwill Imagine seeing a plumber messily munching a hamburger and sipping a soda, a young girl looking for the perfect CD, or a harried father quieting the kids - Now, picture all of those activities happening in cars, by distracted drivers out on the road. ... and think of what could happen if they all converged on the same stop sign at the same time ... Certainly distracted drivers are a danger and cause thousands of accidents every day. And, while this three car convergence scenario might not happen everyday - it dramatically and graphically illustrates just how many common distractions drivers face, and what is at stake when we take our eyes and mind off the road. A national PSA distributed by the wireless industry through CTIA -The Wireless Association, uses these dramatic images to make the point that when it comes to distractions on the road or using a cell phone while driving , "safety is your call". It's important that all drivers understand the role each of them plays in keeping our roads and highways as safe as possible, and the PSA outlines responsible and practical steps all drivers should take when using their wireless phone in their cars. Narrated by Steve Largent, former US Congressman, Seattle Seahawk receiver, NFL Hall of Famer and now President and CEO of CTIA -The Wireless Association, the PSA captures the incredible importance of staying focused on the road and using a cell phone safely when in the car. A second safety ad features a highlight of Steve on the football field during his NFL career, maintaining his focus on catching a touchdown pass in a crowd of defenders, and explains that one should apply the same concentration on safe driving, particularly when using a cell phone. The two :30 ads are designed to quickly capture the audience's attention through quick , illustrative visuals and sound. Combined with the celebrity presence of Steve Largent, they go a long way to making viewers acutely aware of driving hazards and provide several helpful tips on how to keep safe when using wireless products in the car.