- Add "published as a public service by this [newspaper] [magazine]" at the bottom of ads.
- Produce 130 line screened ads for magazine and 85-100 line screen for newspapers.
- Include a mix of horizontal and vertical ads in the package, leaning towards smaller sizes (2x2.5", 1x5" and 2x3" are more popular).
- Do a survey of which newspapers use PSAs and send them to heavy users rather than "shotgunning"' them to all outlets.
- Send an order form to large circulation magazines with exacting reproduction standards, permitting them to special order materials.
- Send package to Advertising Director or Publisher, not to editor.
- Send media list clip service with sample print PSA package to help them identify your campaign.
- Protect contents of package with "chipboard" to ensure ads don't get damaged in mail.
- Send a letter of appreciation to publisher or ad directors using your material.
