Source: Goodwill Communications, October 2001
In July 2000, the American Savings Education Council, the Employee Benefits Research Institute and the National Partnership for Financial Empowerment retained Goodwill Communications to distribute a public service announcement to broadcast and cable television outlets.
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Study: PSAs Effective in Reducing Teen Marijuana Use
Source: Alcoholism & Drug Abuse Weekly, February 12, 2001: p. 4
A study conducted by a University of Kentucky research team measured the effectiveness of anti-drug TV PSA's that were targeted towards "sensation seeking" teenagers. Interviews were used to determine the success of the campaign and the changes in the teens' behavior.
Click here to view the full articleTV's Drug Deal: Networks Exchange Anti-Drug Programming For Public Service Credits From White House
Author: Paige Albiniak
Source: Broadcasting & Cable, January 17, 2000: p. 3
A law was passed in 1997 that requires media outlets to match dollar-for-dollar any advertising the government buys with an anti-drug message. Now the modification that networks can fulfill these requirements by providing other forms of "media value" started controversial discussions.
Click here to view the full articleTrying to Reach Mothers to Give Babies a Better Start
Source: New York Times, May 15, 1989
Synopsis: Article outlines an award-winning community affairs program called "Beautiful Babies Right From the Start" developed by the Wishnow Group for several different TV stations in top markets and the benefits that accrued to all participants - the TV station, the corporate sponsor and the public at large.
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