Author: Alicia Griswold
Source: Adweek, February 5, 2001: p. 5
The article specifies a campaign that Crosby Marketing Communications developed for the Catholic Campaign for Human Development. The spot that tries to create awareness for the problem of poverty was run in rotation by several TV networks.
Click here to view the full articleAuthor: T.W. Siebert
Source: Adweek, March 13, 2000: p. 24-26
In the second phase of the popular, award-winning "God Speaks" public service campaign the creators changed the tone of the slogans. Tag lines now feature urban flavor and lingo, targeting young adults and teenagers. While the new approach was successful with the target audience it was forcefully disapproved by adults.
Click here to view the full articleAuthor: Wendy Melillo
Source: Brandweek, September 4, 2000: p. 8
For the first time using the skills of advertising agencies, United Way made necessary changes to its branding and created humorous spots for its National Football League ad campaign.
Click here to view the full articleSource: The Ukrainian Weekly, June 28, 1998
A public service campaign motivating young Ukrainians to vote in 1998 was recognized with a first price at the Golden Profile International Commercial Festival.
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