Print-Evaluations
"Computerized Tracking of Print Exposure"
Source: Fall, 1990 Public Service Report Newsletter
Synopsis: Personal computers can be used to develop user friendly print PSA evaluation reports based on either public service advertising or editorial stories that can be sorted in various ways to substantiate effectiveness and provide feedback on what sizes media is most likely to use, the key themes they are using most and other quantitative and qualitative information. Article includes "Tips for High Impact Print PSAs."
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article"Tips for Maximizing PSA Exposure"
Source: Fall 1997 Public Service Report Newsletter
Synopsis: Article outlines several tips for maximizing PSA exposure in magazines and newspapers to include production, distribution and evaluation recommendations.
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article"Hard Being Good - Worthy Causes but Unworthy Ads"
Author: Martin Schrader, Advertising Age
Synopsis: The publisher of Harper's Bazaar magazine takes non-profits and agencies which produce print PSAs to task for creating "ugly" ads. He recommends a simple way for PSA producers to increase their attainment in magazines - study the paid ads and make their PSAs as good or better than the others that run in mainstream magazines.
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article