(Also in Bibliography section)
Author: Advertising Research Foundation (ARF)
Source: Public Service Report, Fall 1991
Newsletter Research conducted by ARF in a study entitled "A Strategic Research Approach to Measuring Ad Effectiveness" concluded that PSA can induce significant changes in public health behavior. The project was jointly sponsored by the Advertising Council and the American Cancer Society. Objectives of the study included: measuring effects of PSAs on the awareness, beliefs and actions of the target audience; measuring the effects of both average and above average media schedules over time; and creating a research model to aid in evaluating future PSA campaigns.
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view the full articleSource: SunSmart, Australia
With the high rate of skin cancer in Australia, there have been numerous campaigns and initiatives to create awareness of protection and prevention. The following website lists three initiatives that were developed in Victoria.
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view the websiteSource: Canadian Dermatology Association
The single major preventable cause of dermatologic diseases is overexposure to the sun. No matter how many times people hear this, many do not listen. The Canadian Dermatology Association's Sun Awareness program provides information to the public about how to prevent sun damage and diseases.
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view the websiteSource: The Partnership for Healthy Weight Management
With more than 97 million U.S. adults overweight, obesity has become a ubiquitous issue for the American society. The Partnership for Healthy Weight Management produced a public service announcement to create awareness and encourage obese people to seek help. The goal of the PSA is to demonstrate that tools and support are readily available.
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here to view the full articleSource: National Center for Infectious Diseases
A public service announcement, created in conjunction with Hepatitis Awareness Month, encourages people who received blood transfusions before July 1992 to have their blood tested for Hepatitis C. The spot features a renowned medical professional and is available from the National Center for Infectious Diseases website.
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here to view the full articleAuthor: Texas Department of Health
Source: TDH News Release, June 12, 2000
With radio and television PSAs, the Texas Department of Health addressed the symptoms and risk factors for Diabetes.
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here to view the full articleSource: Marketing to Women: Addressing Women and Women's Sensibilities, December 2000: p. 3
Utilizing the augmenting popularity of football and NFL.com with women, NFL dramatically increased traffic on its website with a Breast Cancer Awareness campaign in October 2000. The campaign included extensive promotions, chats, donations to Breast Cancer Foundations by the NFL and more.
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here to view the full articlePublic Service Directors Conference Summary
Source: Porter Novelli Public Relations, June 29, 1988
The PR firm representing the National Heart, Lung & Blood Institute's National Cholesterol Education Program invited 10 TV public service directors to a meeting to discuss the most effective PSA placement techniques. While the summary is old, many of its findings are still valid today and provide an excellent primer of what works, as viewed from the media gatekeeper's eyes.
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here to view the full article(about "light" and "ultra-light" cigarette dangers)
Source: Alcoholism & Drug Abuse Weekly, May 1, 2000
A public-health campaign in Massachusetts successfully adjusted wrong assumptions about the risks of low-tar and light cigarettes.
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