Evaluation - All Media
Note: also click on TV, radio and print media icons for articles on evaluation of PSA campaigns in these media
How You Can Use Evaluation Data to Fine-Tune Your PSA Program
Author: B. Goodwill, Source: Workshop handout, NBACA Conference, Houston, TX., 1996
Synopsis: Developing a comprehensive evaluation system for your PSA program is critical to measuring your success and being able to justify the worth of your efforts. The article provides eleven parameters for measuring PSA effectiveness, with graphs for each.
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articleAuthor: B. Goodwill, Public Service Report Newsletter
Synopsis: Article outlines four major reasons for declining PSA response rates where business reply cards are used as the method of evaluation, and four techniques to overcome the problem.
Defining PSA Success Through Benchmarks
Author: B. Goodwill, Source: Spring 1993 Public Service Report Newsletter
Synopsis: Author provides PSA campaign data resulting from 14 TV PSA releases 21 radio campaigns and 11 print releases to establish a benchmark of PSA attainment against which other campaigns can be measured. Article also includes data on the impact of post-campaign follow-up.
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