Environment Evaluation of 'Harmony' Public Service Campaign Author: Dan Himsworth, National Resources Conservation Service(NRCS), September 1993 Study outlines results for NRCS PSA campaign dedicated to conservation of nation's soil and water resources, using five criteria for measurement: media use of PSAs, telephone calls to a toll-free number, volunteer recruitment, request for action packet, and relationships with Native Americans, who were focus of campaign. Click here to view the full article   Ozone Action Program Author: Lauren Sandiford In Southeast Michigan, the Clean Air Coalition runs a program to help reduce the formation of ground level ozone, which is a threat to environmental and human health and is one of the primary contributors to smog. The Ozone Action Program educates households and businesses, and encourages participation in voluntary ozone reduction activities. A key component of the program involves Ozone Action alerts which are issued when ozone levels are expected to exceed federal standards the following day. Click here to view the full article   Be Water Wise. It Makes Cents. To promote water efficiency and reduce water consumption, residents were offered home visits conducted by trained volunteers and the opportunity to obtain discounts on home water-saving devices. Click here to view the full article   Oregon's Air Quality Public Education and Incentive Program Author: Deanna Yerichuk This ongoing program educates the public and provides incentives to improve air quality in Portland. It uses non-regulatory approaches that target vehicles, lawnmowers, paints and certain consumer products - to reduce emissions from Volatile Organic Compounds (VOCs). Click here to view the full article   The Clean Air Commute Pollution Probe hosts an annual, month-long Clean Air Campaign to raise awareness about smog, vehicle emissions and related respiratory problems. The main event of this campaign is The Clean Air Commute, a one-day event in which employees pledge to carry out cleaner commuting practices. In 1996 a pilot was conducted to build on the one-day event and measure the resulting changes over a period of three months. Click here to view the full article   Ottawa's Commuter Challenge Author: Sharon Boddy Ottawa's Commuter Challenge is a weeklong event that encourages people of legal driving age (16+) to reduce air pollution by using active or sustainable transportation to get to and from work or school. People are asked to walk, cycle, take the bus, telework, carpool, or a combination of those, instead of driving alone. Click here to view the full article